Organizations spend lot of time, money and energy in adopting and adapting new strategies to cope with business challenges. Often these initiatives do not give the kind of result expected of them. Primarily the reason lies in either incoherence of different organizational interventions or varying perceptions about them among the stakeholders. Understanding of these strategies across all stakeholder groups therefore holds the key to a joint effort and ensuing success of any large organizational change initiative.

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Organizations must be aligned around its strategy and that performance management systems are designed to create organizational alignment."
 
--MICHAEL PORTER
 
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